Put simply, that means that there’s no full public line-up: some names will be announced in the lead-up to the festival, while others will remain a mystery until they take the stage. “How do our expectations affect the value we place on music as an art form?” asks the festival’s press release – arguing that the “unique atmosphere” of Unsound should prove just as important to the festival’s popularity as the line-up.
Of course, part of what makes this work is that Unsound has already gathered an audience’s trust by booking great line-ups, and in the build-up to Unsound 2015, FACT TV are running a series of films from last year’s festival. First off, we go behind the scenes of Atom™ and Robin Fox’s Double Vision, an audiovisual experience that plays with ideas of pop music, sensation and more – or, in Fox’s words, a show that “mediate[s] between pop and an almost scientific demonstration of AV phenomena.” Stay tuned for more Unsound videos this week.
Film by Kachna Baraniewicz