Burgers ‘n’ beats.
Dutch designers working for McDonald’s have made a placemat that turns into a mini music production station.
With paper printed using conductive ink, the McTrax contains a small battery and thin circuit board with 26 digital touchpoints offering in-house produced audio loops, synths and other musical effects. Your smartphone acts as the speaker and screen and you can also record your own voice.
All you need to do is put your phone on the mat, download an app and sync it to the placemat via Bluetooth. Just keep your greasy fries out of sight.
Sadly, the McTrax has only been rolled out in the Netherlands so far and no plans have been unveiled yet to launch it worldwide, but there’s always hope. And Happy Meals.
Watch these lucky Dutch customers have a play around on the paper toy below.
Last year, McDonald’s was accused of asking bands to play its South by Southwest showcase for free in exchange for “exposure.” The fast food chain later changed its approach, with a McDonald’s spokesperson saying: “To further support these artists, all bands performing at our showcase will be compensated.”
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