Online mastering tool LANDR will optimise tracks for SoundCloud free of charge.
The partnership sees SoundCloud focusing once again on its original market of music creators rather than consumers after the launch of its paid subscription service, SoundCloud Go.
LANDR was launched last year with big name backers such as Nas and Richie Hawtin attached, and claims to give tracks “a quality finish like any major label artist with a budget” simply by uploading a track to the cloud.
The SoundCloud partnership doesn’t offer free access to all LANDR’s services, instead optimising tracks specifically for the streaming platform. Users wanting proper MP3 or WAV mastering will have to pay LANDR as usual.
Speaking to RA, a LANDR spokesman said: “We use exactly the same algorithms but we did some research to find the best output for optimising the sound of any track on the SoundCloud streaming format.
“The optimised tracks will only be hosted on SoundCloud and not in LANDR’s track library. It is really aimed at streaming on SoundCloud. If a user wants to get a proper master, they will have to buy it from LANDR in HD WAV, WAV or high or low-res mp3 formats.”
The feature is free for every SoundCloud user, as long as they sign up for a LANDR account. Free users will get to download one free WAV, with the compressed format free for anyone. SoundCloud Pro and Pro Unlimited users get two and four WAVs.