The internet’s most notorious brand refuses to die.

Streaming service Rhapsody has announced it’s changing its name to Napster, the same illegal peer-to-peer file sharing service that brought the music industry to its knees in the late ‘90s.

If this seems a little odd, it’s because Rhapsody has owned the Napster brand since 2011, which it purchased after a failed bid to turn the former pirate brand into a legitimate and profitable digital music service.

The brand has also proved to have some international clout: last year it was used to power a streaming service run by discount supermarket chain Aldi, and it also operates in Canada.

As Rhapsody explains in a blog post, there will be no changes to playlists, favorites, albums and artists. “Same music. Same service. Same price. 100% the music you love. Stay tuned!”

Despite not being at the same level as Spotify or Apple Music, Music Ally reported in March that Rhapsody actually increased its subscriber base by 45% in 2015. However, it’s still in much the same situation as Spotify: it has to spend money in the hope it will make it back further down the road.

Original Napster founder Sean Parker may have moved on, but he’s currently working on a premium movie streaming service with Steven Spielberg.



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