Listeners are expected to getting more affordable music streaming options very soon.
According to anonymous sources, both companies will be launching their services in the “coming weeks,” which will charge just $5 a month – half the price of Spotify and Apple Music’s monthly subscription plans.
Pandora’s offering could launch as early as next week, and is expected to be an “expanded version” of its $5 subscription service that allows customers to skip more unwanted songs and store playlists online.
Pandora is currently more of an internet radio service than a full streaming platform, but sources claim that the company wants to offer a full $10 streaming experience by Christmas to compete with Spotify and Apple Music.
Rumours about Amazon’s $5 streaming service have been circulating for several months, with a report last month claiming that it would be only be offered to owners of its Echo speaker.
Both Amazon and Pandora’s $5 services are said by the New York Times to be to entice more casual listeners who don’t want to pay $120 a year – a higher figure than people have traditionally paid for music.