“It’s interesting to see people talk about ‘bad’ design.”
Kendrick Lamar’s next album is still not out for a few more days, but yesterday he teased us with an album cover. Now one of the cover’s designers, Vlad Sepetov, has discussed it, and some of the baffled reactions, on Twitter.
DAMN. by Kendrick Lamar. pic.twitter.com/ucQcg0PuzG
— Kendrick Lamar (@kendricklamar) April 11, 2017
Sepetov, who also worked on the art for To Pimp A Butterfly, said he was excited by the reaction, including seeing “people talk about ‘bad’ design.” He explained he wanted the cover to be “loud and abrasive” and “bucked what a lot of my teachers taught me,” and thanks Lamar and TDE for seeing “the value in making something that doesn’t fit the mold.”
Read the full tweets below and rewatch the video for ‘HUMBLE.’
already seeing a lot of discussion about the cover. and i'm really excited about it. it's interesting to see people talk about "bad" design.
— Vlad Sepetov (@VSepetov) April 11, 2017
but i'm incredibly proud of this cover. i sort of bucked a lot of what my teachers taught me. i wanted to make something loud and abrasive.
— Vlad Sepetov (@VSepetov) April 11, 2017
and maybe some won't see that, but i'm glad that dave and dot saw the value in making something that didn't fit the mold.
— Vlad Sepetov (@VSepetov) April 11, 2017
just given the bare bones we fleshed something out that has a lot of people talking. it's not uber political like tpab but it has energy imo
— Vlad Sepetov (@VSepetov) April 11, 2017
