The king will rise again on Easter Sunday. Apparently.

Kendrick Lamar‘s new album DAMN. has only just dropped, but already some fans are speculating another new album is due to arrive this weekend. Users on Reddit are claiming to have uncovered plans to release another record on Sunday, based on various lyrics on the album and preceding single ‘The Heart Part 4’, as well as cryptic The Matrix-referencing tweets by producer Sounwave.

According to the theory, DAMN.’s narrative sees Kendrick die on the album’s opening track ‘BLOOD’ (“you have lost something… you’ve lost your life”). The album’s Good Friday release date, coupled with Kendrick’s deep Christian beliefs, coupled with lines of ‘The Heart Part 4’ (“dropped one classic, came right back”) suggests a follow-up could arrive on Easter Sunday, the day Christians believe Jesus rose from the dead.

It goes deeper. ‘The Heart Part 4’ saw Kendrick rap “my next album, the whole industry on a ice pack… with TOC, you see the flames.” Reddit users are now interpreting “TOC” as meaning “the other color” after Sounwave tweeted as the album dropped last night “what if I told you… that’s not the official version…” followed by a photo of The Matrix character Morpheus.

Because Morpheus famously offered Neo two pills – one red, one blue – fans have begun to speculate that another album with a blue cover, in contrast to DAMN.’s red artwork, might be en route. The Matrix was a Christ analogy, after all, right? Anyways, shortly after this, Kendrick changed his Spotify profile image to him against a background of blue bricks, sending the theory into overdrive.

So is there anything in all this? Well, the move wouldn’t be totally unprecedented – Future of course recently released two albums in two weeks, while Frank Ocean’s Blond followed hot on the heels of Endless. Kendrick’s Christian faith has also long been a cornerstone of his music, lending the theory added weight. There’s also the small matter of backwards audio on the album containing hidden messages that conjure images of Christ on the cross:

But do we buy it? We’ll let you make up mind on your own.

Here’s a 100% totally unrelated screen grab from It’s Always Sunny In Philadelphia in the meantime.



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