The Detroit rapper’s manager may have revealed a clue.

Eminem has been teasing his new album since last October and now it looks like the title may have cleverly been revealed.

Yesterday (October 25), Eminem’s longtime manager Paul Rosenberg uploaded a photo to Instagram from his Shady Records office that shows a billboard advertisement for a drug called Revival in the background. The ad features the tagline: “Seize the moment with Revival.”

Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

A post shared by Paul Rosenberg (@rosenberg) on

Reddit users were quick to point out the backwards “E”, which is synonymous with Eminem’s logo. Further detective work led fans to uncover that Revival is not only a made-up drug for a fictional condition called Atrox Rithimus, but that the ad itself was purchased by Interscope Records – the label home of Eminem.

In addition to the backwards “E”, a website for Revival hints at the rapper’s involvement with the fake medication. The automated voice on the website seemingly makes a reference to Eminem’s hit ‘Lose Yourself’ (“you only get one shot to beat AR”), while Dr. Dre and Eminem’s track ‘I Need A Doctor​’ is also playing in the background.

Eminem has yet to comment on the speculation, but the album is rumored to be arriving next month. The rapper’s previous two albums are called Relapse and Recovery, respectively. [via Pigeons and Planes]

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