New Lady Gaga album due in November, promises "reverse Warholian expedition".

Warning: here be jargon.

In a post on her Little Monsters website, Lady Gaga has revealed that long-in-the-tooth new album ARTPOP will arrive in November, accompanied by a multimedia app. As Popjustice report, the album will be trailed by a single on August 19, with the album and app set to drop on November 11.

Further information is available in a message posted to the singer’s Facebook page, which outlines the concept behind the album. The record, we’re told, “musically mirrors Gaga’s creative process as she passes through the mediums of each artist she collaborates with, scoring a blueprint of her journey. The result, a “rage” of electronic passion and duty, defining each artistic process form beginning to end, ARTPOP could mean anything.” Quite.

The app, meanwhile, promises to synthesise music, art, technology, fashion and messageboard culture, apparently bringing “ARTculture into POP in a reverse Warholian expedition.” In a blurb that manages to say a lot whilst communicating precisely nothing, the app also promises to explore “Gaga’s existence as a cultural interface.”

The album will be launched with a party on November 10 featuring a showcase of “Haus of Gaga” projects, including collaborations with the likes of Jeff Koons and Marina Abramovic. Abramovic is currently the toast of the pop mainstream, it seems – she inspired (and participated in) Jay-Z’s recent six-hour rhyming sesh at NYC’s Pace Gallery.

Update: As Popjustice point out, it appears with hindsight that Lady Gaga actually secretly announced the release date for the first ARTPOP single way back in Autumn 2012. On November 19 2012, the singer tweeted “#HappyBirthdayTheFameMonster a special day when you were born, your techno raver little sister is in my uterus she says hello in glowsticks.” November 19, you’ll note, is exactly nine months before August 19. Clever Gaga!



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