A hologram of Selena, the Mexican-American singer who was murdered by a fan in 1995, will head out on tour in 2018.
Dubbed ‘Selena The One’, the hologram is being described as a “walking, talking, singing, and dancing, digital embodiment” of Tejano star Selena Quintanilla-Pérez, who was 23 when she was shot by the head of her fan club.
The news was confirmed to Billboard by the late singer’s sister, Suzette Quintanilla. “By no means is this something that’s creepy or weird,” she said. “We think it’s something amazing. A lot of the new fans that did not get to experience what Selena was about hopefully will be able to get a sense of her with this new technology that’s going to be coming out.”
The goal is to complete the project in around three years. “People don’t realize how fast technology is moving,” Suzette added. “This is something that we’re building for another two to three years, so when 2018 comes around they’ll be like, ‘Oh, OK, we get it.’”
An IndieGoGo campaign has been set up to raise $500,000 towards the creation of the hologram, which will “release new songs and videos” and “collaborate with current hit artists”. The tech company behind the hologram, Acrovirt, describes its business as “developing and commercializing the Digitized Human Essence with unparalleled interactivity.”
Selena’s father Abraham had previously said that making a hologram was not on the cards, citing costs and technical limitations. “The prices are ridiculous and it requires the transportation of tons of equipment,” he said in 2014.