ADE Beats will expand the annual event’s musical focus.
Amsterdam Dance Event is already the world’s biggest dance music festival, and now it’s expanding with a dedicated event for hip hop, beats and bass called ADE Beats.
Taking place at the same time as the main ADE event from October 14-18, ADE Beats is an international conference and showcase born out of Rotterdam Beats, an event that has taken place in the Dutch city over the past five years.
“Hip-hop, bass and beats are a crucial part of electronic music,” said ADE general manager Richard Zijlma in a press release. “We are looking forward to work together with the Beats team to give these genres an even stronger position within our program.”
The first ADE Beats in 2015 will be a pilot event, with the event becoming a full part of the ADE programme in 2016, joining dedicated events like ADE Pro, ADE Green, ADE University and ADE Hard Dance Event.
No artists have yet been announced for this year’s ADE Beats, but previous editions in Rotterdam have included contributions from Hudson Mohawke, Shaggy, Future, Action Bronson, DJ Moortje and 2 Chainz and companies like Interscope, Top Dawg Entertainment, XXL, OkayPlayer, Boiler Room, BBC1 Radio and others.
ADE will announce more information on the conference soon – for more information and tickets check the ADE website.