Running rings round everyone else.
Gorillaz unveiled their surreal 360 virtual reality video for new track ‘Saturnz Barz’ (Spirit House) last week and it’s already broken YouTube’s record for the biggest debut of a VR video.
The clip, which features both Popcaan’s vocals and a talking pizza, was viewed more than three million times in its first 48 hours on the channel and at the time of writing, has now notched up five million views, as NME reports.
‘Saturnz Barz’ beat previous record holder, ‘СТРАННЫЙ’, by Russian band УСПЕШНАЯ ГРУППА that drew 1.3 million views in its first 48 hours.
Gorillaz recently announced their new album Humanz, which is due for release on April 28. The album is the band’s first in six years and includes a massive list of guest artists including Grace Jones, Mavis Staples, Danny Brown and De La Soul.