Kindness [above]’s new single ‘Gee Up’ sounds a bit like a less computer-heavy, more elastic funk version of Hot Chip, but that’s not the point of this post. The point of this post is that it’s got a very entertaining, refreshingly self-aware video with the best bit of online album advertising this side of Wiley’s “this is just an advert” campaign from last year. That, these days, is a rarity, so hats off.

Update: It seems that the actual ‘music video’ part of the video is the original video for ‘Gee Up’, released in 2009. In case you were wondering.


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