Pusha T: coke-rap trendsetter, Re-Up Gang head honcho, G.O.O.D. Music lynchpin… and a guy who dresses his dog up in elf outfits.

Turns out that King Push has been running an impossibly adorable Instagram account for his dog, CJ Thornton, since 2012. Not content with dressing his dog up in sunglasses [above], Push also decks CJ out in Pyrex hoodies, King Push merch and elf outfits, and even seems to organise play-dates with other dogs. Maybe Pusha’s infamous “ugh” adlib was really an “awww” all along? Check some of the best photos below, via The Fader (and excuse the screenshots – Instagram and WordPress aren’t playing nicely together this morning).