The music discovery app does something else with its far reaching analytics.
Shazam is already worth over $1 billion and can predict #1 hits a month before they happen, so by now it just feels like they’re having fun with us. The company’s latest project has been to lend its ocean of analytics to the BBC who have used it to locate “musical twins” for thousands of cities around the world by locating the furthest city with similar Shazam searches.
The results are fascinating. New York for example brings up Singapore as its twin, while Los Angeles pairs with Kuala Lumpur in Malaysia. Head here to try it for yourself.