The “evolving” music video is built from fan Instagrams.
The Icelandic post-rockers have unveiled the video for ‘your #stormur’, and — as you can guess from the hash-tag — the project is powered by social media. Fans who tag their photo and video interpretations of ‘stormur’ will see their work edited into the live music video. ‘stormur’, in epic, Rósian fashion, translates to “powerful gale, a force able to disrupt and alter all that comes in its path.”
Head over to the band’s website to watch ‘your #stormur’; the song appears on this summer’s Kveikur. Earlier this year, the trio assembled a FACT mix under the DJ alias Triple Nipple, an off-the-wall set demonstrating how the band “get down and unwind in the dressing room and on the tour bus after a show.”