BLOC 2012’s line-up basically sells itself – but that’s not going to stop Snoop Dogg having a go.

A new promo video on the BLOC site sees the Doggfather making a straight-to-camera appeal for music fans to head to the bash. Click below to enjoy.

Acts playing include Steve Reich, James Blake, Arpanet Orbital, Richie Hawtin, Flying Lotus, Jeff Mills, Squarepusher, Ricardo Villalobos, Nicolas Jaar, Shackleton, Sandwell District, Untold, Monolake, Jackmaster b2b Joy Orbison, Hudson Mohawke, Kode9 and Battles. The festival will this year take place in and around the London Pleasure Gardens on July 6-7. More information and tickets here.