Swans, Pavement, Zeppelin – the list of bands coming back in the last few years is practically endless.
The coming months, however, will see one of modern music’s most significant institutions return. It was only a few years ago that for an emerging band, solo artist or record label to not have a Myspace page seemed like career suicide, and yet, when the social networking service started to crumple under the weight of its increasingly-bloated interface, making it harder than ever to list tour dates and upload new music, it was quickly usurped by Facebook, Soundcloud and Bandcamp.
With the majority compartmentalising Myspace as a thing of the past, the nostalgia has kicked in: Beach House, in a recent interview, admitted that they longed for the halcyon days of Myspace as a band’s go-to platform, and they’re far from the only ones.
Now, things are about to change. A new message posted on the Myspace website reads thus: “We’re hard at work building the new Myspace, entirely from scratch. But we’re staying true to our roots in one important way—empowering people to express themselves however they want. So whether you’re a musician, photographer, filmmaker, designer or just a dedicated fan, we’d love for you to be a part of our brand new community.” It should be added that the team behind Myspace is a different one to that of the platform’s heyday: original co-founder Tom Anderson (yes, that Tom) left the company in 2009 and has publicly disapproved of its direction since, Specific Media and Justin Timberlake (yes, that Justin Timberlake) eventually purchasing the declining platform in June 2011.
You can watch a promotional video for the new Myspace below, and sign up here for an invitation when it does eventually launch. And of course, they’re not the only Internet giant beginning with ‘M’ that’s on the way back. Just when you thought it was safe to go back in the water, eh?