The rap mogul expands his sports portfolio.
Jay-Z’s entertainment company has moved beyond artist management with its announcement of Roc Nation Sports, a “full-service sports management company” that will be partnered with Creative Artists Agency’s sports division.
“Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” says Jay-Z, who is also a minority owner in the NBA’s Brooklyn Nets.
Roc Nation Sports’ first signing is MLB all-star Robinson Cano, the second baseman for the New York Yankees. “At this point in my career, I am ready to take a more active role in my endeavors both on and off the field,” says Cano. Surely, Jay-Z will have more success than the last rapper to make the move to sports agent (trust us: click the link).
Update: Sources tell ESPN that Jay is planning to become a certified agent, “first in baseball and eventually in basketball and football.” However, representing basketball clients would cause him to give up his small stake in the Nets.