You’ve got to hand it to Ryoji Ikeda.

The Japanese digital art pioneer has been plying his trade for years now, and has finally reached the point where it’s almost not surprising that his work is being shown across New York’s busy Times Square.

All through October, Ikeda’s visuals for his Test Pattern A/V show will appear across Times Square’s various digital screens from 11:57 until midnight each evening. This is thanks to a monthly collaborative project from The Times Square Advertising Coalition and Times Square Arts called Midnight Moment, and you can read more about it over at their site. [via Resident Advisor]

If you fancy checking out more from Ryoji Ikeda, we heartily recommend checking out 2005’s Dataplex album on the Raster-Noton label, and you can hear a snippet below.