The London-based label will launch with a record from the rising Naples producer.

This month sees the launch of a new label called OKNO, independently helmed by two people sometimes seen behind the counter at Soho institution Phonica Records.

As well as using the intimate knowledge of underground music gained in the course of working at Phonica, label co-founders Laetitia Deering and Abi Thompson have booked the likes of Helena Hauff, Powell and Lee Gamble for their Blackboard Jungle night over the past few years. They also work for the booking agency Annex, making them experts on the full spectrum of leftfield techno.

The label’s first record is released on March 30, and comes from Naples-based producer NPLGNN, whose last release on Where To Now? found high-profile fans in Ben UFO, Mumdance and L.I.E.S. producer Low Jack. Combining the rhythmic swagger of Powell’s productions with some of Perc’s more rave-inspired moments, his music is as pleasingly sandblasted as that of The Trilogy Tapes’ Rezzett.

“The label is going to be run like a white label,” Deering told us over email when asked about OKNO’s future plans, “so it’s mainly going to be 12″s – just not with white labels on the records. Apart from that, it’s just going to be something that’s quite instinctive. The only real strategy is to release interesting music. There is no policy really.”

The label are remaining tight-lipped about what to expect from future releases, but they promise that the next will be quite different from the first. In the meantime you can stream NPLGNN’s storming ‘1925 Ft Deep’ from the label’s debut release below, and pre-order the 12″ from Phonica Records.