Apple has announced the headliners for its annual London event.
Previously known as iTunes Festival, this year’s edition will come under the banner of Apple Music. Scheduled to take place at London’s Roundouse this September, the festival will be headlined by Pharrell, One Direction, Florence + The Machine and Disclosure.
“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”
The annual free even takes place over ten nights from September 19 to September 28. UK residents can apply to win tickets via Apple Music.