Playlist makers at Google Play must pass the Susan Boyle test

By , Oct 16 2015

Check your ego, curators.

If you’ve been wondering what kind of people are tasked with crafting playlists on streaming services, Google has just revealed one of its criteria for selecting staff.

In an interview with The Guardian, Peter Asbill, the global streaming lead at Google Play, admitted that prospective applicants are asked to pass the Susan Boyle test – in reference to the Scottish singer who appeared on Britain’s Got Talent.

“We make curators take the Susan Boyle test. We ask these people – and remember, these are music geeks, they’re really seriously into music – to please put together a playlist that features Susan Boyle, that you think a Susan Boyle fan would love,” Asbill told The Guardian.

He continued, “Susan Boyle has no street cred with cool music people, or so you would think. But if they can’t understand Susan Boyle, why she appeals to people and what they’re interested in, they’re not going to be a successful curator for us.”

Read on at The Guardian for more on the world of playlist creation, human vs machine curation, and what the “Drake & Tea” playlist really is about.

Latest

Latest



		
	
Share Tweet