Juicy J looks back to go forward.

Today, it was announced that Juicy is prepping his follow-up to 2013’s actually-quite-decent Stay Trippy. It’s called Rubba Band Business: The Album, which betrays the fact that even Juicy knows he needs to return to the momentum of his 2010-2012 peak.

It’s no secret that Three 6 Mafia’s Juicy J has hit a rocky patch of late. Sure, he’s become a ubiquitous figure in pop, a go-to for a quick verse and punchline, but his long-form output has lost its spark. Juicy’s last mixtape, Lit In Ceylon, lacked the urgency of classic tapes like Blue Dream & Lean and the genre-changing Rubba Band Business, but at least it seems as if he’s aware and looking to remedy it.

First single, ‘No English’, features Travi$ Scott on the hook (thankfully, he doesn’t get a verse) and certainly sounds more powerful than anything on Lit In Ceylon, so let’s see. We’re still waiting for that Three 6 Mafia reunion, honestly. [via Pitchfork]



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