Featuring a Snoop Loops commercial and a clown version of Trump.
Taking a satirical jab at the current state of US politics, the video sees Snoop assume the guise of an anchorman in a world full of clowns. It features a parody clown version of president Trump called Ronald Klump, while actor Michael Rapaport also stars as a weed smoking clown who gets shot dead by police.
Snoop’s lyrics address police brutality and racial profiling, with lines like: “Trying to keep from dying in these muthafuckin’ streets / Fuck the police / From a black man’s point of view” and “Resident evil / It’s all on camera and they still don’t believe you.”
Talking to Billboard, director Jesse Wellens said the video was inspired by the shooting of Philando Castile. “When I originally wrote the idea of the video, the video of Philando Castile getting shot came out online and it was causing riots. We just kind of wanted to bring the clowns out, because it’s clownery – it’s ridiculous what’s happening.”
Snoop confirmed Wellen’s sentiments, explaining that he wanted to make a song that was “not controversial but real – real to the voice of the people who don’t have a voice.”
He added: “The whole world is clownin’ around, and Jesse’s concept is so right on point with the art direction and the reality, because if you really look at some of these motherfuckers, they are clowns.”
According to Snoop, the track could be included on the follow-up to 2016’s Coolaid album, Never Left, which he says he has now finished and is expected to drop as soon as May.
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