Hit Factory Live is the latest London festival to get cancelled.

The bubblegum festival, which featured Steps, Rick Astley [above], Bananarama and more – so not quite Bloc in terms of line-up, then – was due to take place tomorrow at London’s Hyde Park, but due to a combination of heavy rain and footfall from Wireless Festival, which took place at Hyde Park this weekend, the site has been left “muddy and uneven”, without adequate time to level it. A statement from the festival’s organisers reads thus:

“Following the severe and unprecedented weather conditions across the country the site was declared unfit this morning to host the concert. The decision was made following full consultation with all of the relevant authorities and the safety advisory group. The safety of our customers, performers and production crew is of utmost importance and the decision was made unanimously. The potential risk to staff and music fans was too great for the event to go ahead.

“Live Nation and The Royal Parks sincerely regret the disappointment caused by this cancellation.” Refunds have been offered.

Live Nation’s John Probyn elaborates, explaining that “The moment the Wireless Festival ended, we put in place a massive plan to prepare the site for tomorrow. Eight thousand cubic metres of wood chip is currently being put in place and over the past 24hours crews have started to make the site safe for our customers. Despite best efforts time has beaten us, but I want to reassure that Hard Rock Calling concerts with Soundgarden, Bruce Springsteen and Paul Simon, plus Madonna on 17 July and the BT London Live Opening Ceremony Celebration concert and the events will go ahead.”

It follows the news of Bloc Weekend’s cancellation this weekend gone, amongst fears of overcrowding.