Online electronic music retailer Beatport has unveiled an embeddable music player that will play across websites, blogs and social channels. 

The new player will stream songs from Beatport’s vast database and artists and rights holders will be compensated for every play.

“Supporting artists has been a core value at Beatport since day one, and that mission remains as we expand to serving fans with our new streaming service,” said Beatport executive creative director Clark Warner in a statement.

“Our embeddable streaming music player not only helps artists promote their music by making it available wherever their fans live online, but we are also taking the necessary steps to pay rightsholders for each listen so artists get paid.”

Beatport’s new service will now put it in direct competition with SoundCloud, which doesn’t yet pay artists and rightsholders for most of the streaming done through its service. Whilst Spotify currently offers am embed option, it still requires an account to play.

Beatport’s plans to break into the streaming market were first announced in December. In March, the company launched a free music streaming app for mobile.

Every track on Beatport.com now has an embed code next to the purchase icon. The player should stream on any website. You can check it out below. [via Billboard]

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