“I want to be the biggest in the world.”
Since going viral two months ago, ‘Lowkey’ has had 1.72m plays on SoundCloud and earned him thousands of new followers – figures that have earned the Kansas City-based artist major label attention.
As Pigeons & Planes reports, Fresco has just signed an undisclosed deal with Sony Music subsidiary Epic Records, home to rappers Future, Travi$ Scott and Tink.
— Hollywood Rory. (@roryfresco) March 9, 2016
“The whole SoundCloud thing helped my record pop off, and they heard some other records,” Fresco told Pigeons & Planes over email, following a showcase with Epic CEO L.A. Reid.
“I decided to sign because I wanted to get to the next level. My plan was never to be an underground artist. I want to be the biggest in the world.”
Despite bagging a bonafide success in picking Fresco’s music, SoundCloud’s recommended tracks function is being phased out by the streaming site, which last month announced a new and improved version called Stations.