The early years and rise of Cash Money will be told in an exclusive documentary for Apple Music.
Apple Music will release a documentary charting the rise of Cash Money records co-owners Birdman and Slim this fall. Titled The Cash Money Story: Before Anythang, the documentary is the first project following a deal between the New Orleans label and Apple’s streaming arm.
The documentary was announced yesterday by Apple Music on Twitter, with a short 1-min trailer setting the scene of the pair’s early years. Before Anythang is executive produced by Birdman and Slim, directed by Clifton Bell, and narrated by Birdman.
— Apple Music (@AppleMusic) August 19, 2016
The trailer follows an Instagram announcement last weekend by Larry Jackson, head of content for Apple Music, which welcomed Birdman “to the fam.” According to Music Business Worldwide, it’s not yet clear if the agreement between the two parties includes anything more than the documentary. [Via The FADER]
Apple Music currently has various exclusive deals with artists, including Cash Money’s Drake, but none with a full label. Birdman has said two new Cash Money albums were coming this year, his own Ms. Gladys and a new Rich Gang album, Rich Gang 2: The Lifestyle.
Another Cash Money artist, Lil Wayne, is believed to be a stakeholder in Tidal, the streaming company led by Jay-Z. Following Tidal’s exclusive release of Wayne’s FWA album, Cash Money was reported to bring a lawsuit that never materialized.
Back in April this year, Birdman and Slim mentioned being at work on a Cash Money biopic similar to N.W.A’s recent Straight Outta Compton.
Speaking at the Brooklyn Law School, Birdman said “I’m excited about the script. That’s something I really want to do. For [N.W.A] to do that and to make it trend-setting, they opened doors for us, and I think that what we have is way more special because we’re in modern times.”