Politics at the merch stand.

Bon Iver have announced a new gender equality campaign called 2 A Million, which will coincide with the start of their world tour this week.

The campaign seeks to raise support, awareness and “person-to-person connections in an effort to end gender inequality, domestic violence, and sexual abuse,” and will see the band partner with local nonprofits in each city.

If you are at any of the gigs, you can find out more about the campaign and how to support it, or else text 2AM to 56512 to donate. Visit the Bon Iver website for tour dates.

Read next: The burden of being Bon Iver: How Justin Vernon fought fame and anxiety to make 22, A Million



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