“If South Park walks into my office, I am not going to say you’re not musicians.”

Over the weekend at the Television Critics Association’s winter press tour, a Q&A with Interscope co-founder and Apple Music head honcho Jimmy Iovine broadened a conversation that was started by a report by the Wall Street Journal earlier this month: Apple Music has its sights on more than just music.

“At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video,” he said, The Hollywood Reporter notes. “If South Park walks into my office, I am not going to say you’re not musicians, you know? We’re going to do whatever hits popular culture smack on the nose. We’re going to try.”

Apple Music already has original video content in its arsenal, including concert movies from Taylor Swift and Skepta. A trailer for their upcoming documentary about the rise of Cash Money Records called Before Anythang was released last summer and there are also plans to release a “dark, semi-autobiographical drama” based on Dr. Dre’s life called Vital Signs. The streaming platform also acquired Carpool Karaoke from The Late, Late Show with James Corden in 2016.

Iovine was at the TCA winter press tour to promote The Defiant Ones, a four-part documentary about his working relationship with Dre. The series will debut later this year.



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