The British supermarket giant began stocking vinyl last year.

Sainsbury’s is launching a record label, beginning with two 20-track vinyl compilations curated by Saint Etienne’s Bob Stanley.

As the BBC reports, the label is called Own Label in reference to the supermarket’s own-brand line from the ‘70s. It will be a standalone imprint released via Universal and Warner Music.

Stanley’s first two compilations, Coming Into Los Angeles – A Taste Of West Coast and Hi-Fidelity – A Taste of Stereo Sound, will be available to buy in 168 stores starting this week. Featured tracks include Mike Oldfield’s ‘Tubular Bells’ and The Flying Burrito Brothers’ cover of The Rolling Stones’ ‘Wild Horses.’

“Growing up, one thing I loved was the number of high street shops where you could buy new releases,” recalled Stanley, who remembered buying Dusty Springfield’s Greatest Hits at Woolworths in Croydon.

“Those kind of compilations – where some of the songs are familiar, and the rest of the album is a revelation which can shape your tastes – I think are just as important as classic standalone albums like Pet Sounds or Parallel Lines,” he added.

Sainsbury’s began selling vinyl in 171 of its stores last March, before adding another 67 stores later that year. Last June, it claimed to be the UK’s largest vinyl retailer.

Read next: Is the record boom bad for new music?



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