Run The Jewels have launched an augmented reality platform alongside the physical release of their new album RTJ3 today.
The platform, called ARTJ, allows fans to point their phone at Run The Jewels vinyl and CDs, as well as posters, shirts and stickers which have all been enabled for augmentation. Viewing through the app will cause them spring to life with wild animations.
The duo announced the platform with a new teaser video which uses footage from Pulp Fiction as a lead-in to showing off the program. Watch it below and access the platform here.