The unofficial NBA team of FACT Mag is getting the Ear Drummers treatment tonight.
Mike Will Made It is riding high after last week’s release of Ransom 2 and the brand new Kendrick Lamar track ‘HUMBLE.’ which he produced. Now the producer has revealed he’s also working with sports network ESPN on a new basketball project.
“ESPN will be collaborating with popular hip-hop producer Mike Will Made-It for the first ever “NBA on ESPN Remix,” an event featuring a live viewing party and unique second screen experience for NBA fans. The concert will run concurrently with the ESPN telecast of the Houston Rockets vs. Golden State Warriors matchup on Friday, March 31, at 7:30 p.m. PT/10:30 p.m. ET.
The game and the concert will be presented in a two-box screen experience on WatchESPN and the ESPN App, so fans can simultaneously view the live stream and listen to Mike Will Made-It’s performance that will be coordinated to the game action. The NBA game and concert collaboration is the first of its kind for ESPN.”
The Golden State Warriors are no strangers to having musicians perform at and attend their games. They count E-40, Nef The Pharaoh, Too $hort and Lil B as fans. Prince also attended one of their 2016 games and Montell Jordan took ‘This Is How We Do It’ to halftime in that season, too. (He is, of course, famous for much more than just that song.)
You may be saying to yourself, “Mike Will Made It is from Atlanta, why wouldn’t he do this for their NBA team and not for a team from the Bay Area?” Well, there’s a great reason for that! The Atlanta Hawks have an organ player named Sir Foster who is known for playing organ instrumentals of current rap tracks and southern rap classics.